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There's some docs on this at <https://www.pulumi.com/docs/guides/pulumi-packages/how-to-author/#publish-your-package>

Nice, I just stumbled onto that pluginDownloadURL in the code and was just reading on it

But breifly you can set the pluginDownloadUrl in the provider schema to generate the url into the SDKs which then means the engine can pick up the url in up/preview.