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I haven't looked at sqlserver stuff, but I would expect to manage roles with pulumi just like user creation.  I've done that with AWS IAM users, as a parallel.

A very different approach is to not have static users as much as possible, and use something like <https://developer.hashicorp.com/vault/docs/secrets/databases/mssql> to dynamically create users as your programs request them.  That's a much more complicated setup and a bigger adjustment to make, but has good security benefits.

This definitely looks nice, but is not currently on my roadmap. Looking for a similar way to execute a script on user creation. Btw, it’s not only for application users, but also for personal ones