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Am I right in thinking that if I'm using the go sdk for Azure containers, i don't need to do a `pulumi up`?

not necessarily. Pulumi has 3 ways of driving a programs execution.

1. the standard, CLI way with `pulumi up`
2. Using automation API to create your own programmatic driver: <https://www.pulumi.com/automation/>
3. Using Pulumi deployments as a managed driver
You’ll still need to define your Azure containers in the Go SDK. You then need to decide which of those 3 options you’d like to use